Meeting 15, 16 and 17

All Present

2nd, 8th, 9th Dec

Presentation Preparation

Meeting 13 & 14

Start : 1000

Thursday 1st December

1) Roll-call

Richard - Present
Andrew - Present
Sean - Present


2) Meeting 13


We started with compiling and analysing our results from our questionnaires from students and students union.


we then compared the questions and will enter these figures into a graph to visually show our data.


we analysed the non-multiple/yes or no questions, which will also be included into our graphs as well.


However we only received one questionnaire back from the students union so our comparisons are somewhat weak at the moment and are hoping to collect more on Monday.


End @ 1130


3)  Meeting 14


Start : 1000

Friday 2nd December

1) Roll-call

Richard - Present
Andrew - Present
Sean - Present


2) We now had tallied the data and had entered it into bar charts to show visually the difference between answers, and we then put this into a draft power point presentation to be shown on Monday's class. The purpose of this is to receive any feedback in regards for our final presentation


This gave us a good idea as to how students were thinking as our results had shown that they would prefer to socially drink as opposed to getting drunk. Which was very interesting comparing this answer to the students union one (albeit only one) it said the opposite to the students, and said it was to get drunk.


Aside from the rest of the questions we also,  touched on teenagers and how we were going to tackle the advertisements to be shown to them on the internet. 


Finish @ 1200

Meeting 12

Start : 1400

Monday 28th November

1) Roll-call

Richard - Present
Andrew - Present
Sean - Present


2) Our topic of discussion of the day was teenagers and how to address teenage issues with drink, and how best to influence their opinions on drinking through various media.


Target audience 15 - 18yrs


Means of targeting: 

• internet via media players such as YouTube, 4OD, ITV player
• Cinema Advertisements
• DVD Advertisements

3) From here we discussed what would work best on influencing a teenager and how we would convey our message.

We came up with various ideas such as: 

• Using role models, that were in a particular field of interest for the teenager that could promote healthier drinking messages.
• Creating advertisements that were humorous but had a serious message at the end
• And to lead away from bad role models I.e "The only way is Essex"

Role models that we thought of would be famous sports stars at the pinnacle of their careers and who are good people.

• Shane Williams, Brian O'Driscoll, Roger Federer
• David Attenborough, Stephen Fry, Richard Wilson

Our other proposed idea consisted of a humours 10-15 sec short (as that would be realistically how long the teenager would want to watch for) where in which we would have a character inspired by black and white slapstick comedians like Laurel & Hardy and Charlie Chaplin.


In these shorts we would have a tagline like " When Dave drinks he is immune to traffic, When Dave drinks he can defy gravity, breathe under water etcetera..." and the character depicting the act then at the end we would show the real outcome and see him drowned or critically injured with, and then finish with " what Dave didn't know he ISN'T! " The ads would be 90% humorous and 10% serious at the end with a stern warning.


Finish @ 1520

Meeting 11

Start : 1000

Friday 25th November

1) Roll-call

Richard - Present
Andrew - Present
Sean - present


2) We discussed the how to target the parent part of out campaign.


We identified that one problem is that parents do not want to be lectured therefore our task is to try to make parents pro-active in seeking out information. Our idea is to create a TV ad which will aim to encourage parents to read our pamphlets / website/ parent group presentations on children and alcohol.


For the website we would consider an advice package which could be ordered.


The TV adverts would aim to worry parents about teenagers and alcohol. The slogan would be Is your daughter/son safe tonight?


For girls we considered an advert depicting:

• Drowning
• Rape
• Passing out/ dying

For guys we considered and advert depicting:

• Drowning
• Passing out/ dying
• Drink driving
• Getting run over
• Fighting

The pamphlet/ website would be divided into parents with children falling into 3 age groups

• Under 11 y.o.
• 11-14 y.o.
• 15-18 y.o.

Under 11's

• Frank discussion
• Not just say no when asked if they can try alcohol but explain why
• Show good drinking ethics / Habits
• Don't always drink
• Don't get drunk

11-14

• Okay to have a drink with meals if they ask (watered wine etc.)

15-18

• Be approachable 
• Call you if they need help
• Know where your child is but don't be spying on them
• Curfew & pick the up from parties (find out form the parents whose house the parties is being help in)
• Make sure you know where their going

Meeting ended 11:20


Richards Research

History of Alcohol Prohibition

In 1920, the national policy of Prohibition began. The 18th Amendment to the Constitution had been officially ratified:

It sought, by law, to make the whole Nation into enforced teetotallers and to put an end to all evils associated with drinking. It sought to eradicate a taste deeply rooted in the habits and customs of a large part of the population through outlawing the business that ministered to its satisfaction (Hu, 1950: 48).

1650-1750: THE FIRST HUNDRED YEARS

In fact, it started earlier. "Ministers shall not give themselves to excess in drinking, or riot, or spending their time idellye day or night," ruled the Virginia Colonial Assembly in 1629 (Cherrington, 1920:16).

Massachusetts ordered that no person shall remain in any tavern "longer than necessary occasions" in 1637, while Plymouth Colony in 1633 prohibited the sale of spirits "more than 2 pence worth to anyone but strangers just arrived" (Cherrington, 1920: 18).

This sampling of the earliest colonial laws is representative of the attempt, continued since those times, to control excessive consumption. Excessive drinking, it was considered, produced behaviour unseemly in some, such as ministers, and dangerous in others, such as Indians.

But drinking per se was not frowned upon. Indeed, when the Puritans set sail to Massachusetts, they had taken care to carry with them 42 tons of beer (in contrast with 14 tons of water) and 10,000 gallons of wine (Lee, 1963: 15).

The regulation of liquor consumption was a matter of considerable concern in certain colonies. Thus, for a time, Massachusetts went so far as to prohibit the drinking of healths in 1638 (Lee, 1963: 19). The law was soon abandoned for reasons obvious, albeit unrecorded. It rapidly became clear, however, that liquor laws could do more and perhaps better, than control consumption: they could provide a source of revenue. By the turn of the 18th century, the regulatory impulse was concentrated on fines, excise taxes and license fees.

Fines were imposed for drunken behavior, unlawful sales to a drunken tippler or to Indians, and for selling without a license. Court records indicate that these laws were enforced with reasonable regularity (Krout 1967: 29-30). Licenses often carried their own fees, and excise taxes were levied upon distilled spirits as well as beer and fermented drink in many cases.

Until the 18th century, however, there was no attempt to prohibit the manufacture, importation, sale, or consumption of alcoholic beverages. Quite the contrary, at least one individual-in some cases a reluctant individual-was required in many towns to run the local inn or public house for visitors and travelers.

Although colonial statutes made it clear that tipplers and idlers were unwelcome, the diary of a colonial traveler, Sarah Kemble Knight, suggests that such laws were unsuccessful in containing the ribaldry which took place in many such houses. Madam Knight complained:

Methods

Using self-reported alcohol consumption data collected repeatedly over 50 years (1948-2003) among 8,600 Framingham Heart Study participants to determine patterns of alcohol use and disorders according to sex, age and birth cohorts.

Results

Among drinkers, there was a decrease across succeeding birth cohorts in average alcohol intake: among individuals between ages 30 and 59, age-adjusted mean intake was 30.6, 25.5, and 21.0 g/day for those born in 1900-19, 1920-39, and 1940-59, in men (p< 0.001), and 14.2, 12.3 and 10.4 g/day in women (p< 0.001), respectively. In all birth cohorts, proportion of abstinence increased and average consumption among drinkers decreased with age. Furthermore, proportion of moderate use was higher but heavy use was lower in the younger birth cohorts than in the older cohorts. The proportion of alcohol from beer decreased and that from wine increased with age for all cohorts. Among the two earlier birth cohorts, the cumulative incidence of an alcohol use disorder from age 40 to 79 was much higher in men (12.8%) than in women (3.8%); it tended to be slightly higher among subjects born after 1920 than among those born 1900-1919.

Conclusions

What was found was a decrease in average intake and more wine consumption over the more than 50 years of follow up. The cumulative incidence of alcohol use disorders, however, did not show a decrease

Alcohol consumption in the home Year All alcoholic drinks (total) Beer Cider and Perry Wine Spirits Alcopops 1992 527 298 47 152 30 0 1993 536 297 44 164 32 0 1994 552 311 52 162 28 0 1995 627 338 77 180 32 0 1996 656 351 82 188 34 0 1997 653 365 58 196 32 2 1998 645 340 61 212 30 1 1999 640 329 60 213 35 4 2000 725 388 58 232 37 10

http://www.guardian.co.uk/news/datablog/2010/may/26/alcohol-consumption-statistics#data

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2562028/

http://www.druglibrary.org/schaffer/library/studies/nc/nc2a.htm

Meeting 10

Start : 1400

1) Roll-call

Richard - Present
Andrew - Present
Sean - present


2) We discussed how best to target parents by talking about methods in which to shock them so they would be more inclined to intervene, or have a say in they way their children view alcohol in later years.


We approached this by debating how we would do this, ideas we though of were:

• Leaflets- Using leaflets and posters that conveyed a shocking image and message.
• Parent teacher meetings- In which these topics can be discussed with support from teachers as well.
• Website- Setting up a website with information regarding the subjects as well as online support for people who need to talk to someone personally.

We also discussed at what age we would implement a strategy where we suggest advice to parents for when and how they should introduce their child to alcohol.

are age range we be in three phases starting from:

1. Under 11 years of age
2. 11 - 14 years of age
3. 15-18 years of age

And at each stage slowly introducing them to various exposures to alcohol and instil a good attitude 

towards alcohol.

And on a previous note regarding former posts we have printed off the surveys for the students union

to be completed by them at a later date

Finish: 1510hrs

Meeting 9

14th November 2011

Meeting 9 minutes

Start : 1400

1) Roll-call

Richard - Present
Andrew - Present
Sean - present

2) Questionairs

Questionairs for the SU and students were finalised

3) Work for next week

Richard - Teenage worries that can be linked to alcohol

Andrew - Parental upbringing advice relating to alcohol

Sean - What causes excessive drinking and whether % of binge drinking varies between social groups. Email questionair to dave

End: 1515